![](https://static.wixstatic.com/media/9f3ba2_e3b2ef2fa9e6406ca3d4b89e4a423642f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9f3ba2_e3b2ef2fa9e6406ca3d4b89e4a423642f000.jpg)
I-Mab: Deliver Next-generation Pharmaceutical Sciences
We start this project by reconfiguring marketing strategies and product development plans for I-mab and co-create the website structure with their employees from multi-departments. Then explore how to present science illustrations in a more web-friendly way. Successfully meeting both needs of delivering business models and science principles, we develop bilingual web for their audiences.
Description
I-Mab is a biopharma that focuses on creating transformational therapies to address unmet medical needs in oncology. Starting everything from scratch, we reconfigure the marketing and product contents for I-mab, build information architecture, conduct interface design, and organise design systems along with web development.
Project Type
Collaboration with Genweave
Role and Skills
UX Designer
Content Strategy
Science Illustration
User Interface Design
Animation Design
Responsive Design
Timeline and Teams
Jan 2022 - Dec 2022
Genweave
![Frame 91.png](https://static.wixstatic.com/media/9f3ba2_bc7b8b2a558d4beaa5a8ba79d54634cc~mv2.png/v1/crop/x_224,y_0,w_980,h_1238,q_90,blur_2,enc_auto/9f3ba2_bc7b8b2a558d4beaa5a8ba79d54634cc~mv2.png)
01 Project Overview
![Frame 86.png](https://static.wixstatic.com/media/9f3ba2_30a42e1db2644a3aac36baa214c4440a~mv2.png/v1/fill/w_79,h_72,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2086.png)
![Frame 85.png](https://static.wixstatic.com/media/9f3ba2_127f05f44306418284c9986ee2a837db~mv2.png/v1/fill/w_50,h_48,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2085.png)
![Frame 87.png](https://static.wixstatic.com/media/9f3ba2_b20a896d7fdf4f4e89bcab4d41fc1ec7~mv2.png/v1/fill/w_121,h_120,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2087.png)
![Frame 88.png](https://static.wixstatic.com/media/9f3ba2_4c9462e574d34b5abd6c8945b4080d8a~mv2.png/v1/fill/w_60,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2088.png)
![Frame 89.png](https://static.wixstatic.com/media/9f3ba2_e70a0fff325142b185bd855a25616cee~mv2.png/v1/fill/w_99,h_122,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2089.png)
![Frame 90.png](https://static.wixstatic.com/media/9f3ba2_60b1a619424e49e0b907d5000ca5392f~mv2.png/v1/fill/w_135,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Frame%2090.png)
02 Design Pattern
![Frame 92.png](https://static.wixstatic.com/media/9f3ba2_19ea8f67a8fb4ba2bc1943206996a244~mv2.png/v1/fill/w_86,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2092.png)
Typography
![Frame 93.png](https://static.wixstatic.com/media/9f3ba2_3be5bac61ef040aea665d09b9e4cb446~mv2.png/v1/fill/w_94,h_42,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2093.png)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu V Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! @ # $ %
![Frame 94.png](https://static.wixstatic.com/media/9f3ba2_dbee0b7ec14f4c32ab6ce3abae1411d0~mv2.png/v1/fill/w_66,h_143,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2094.png)
Mainly Science Principle
Lemzoparlimab CD47Lemzoparlimab CD47Lemzoparlimab CD47Lemzoparlimab CD47Lemzoparlimab CD47Uliledlimab
03 Visual Design
Science Illustration
![Frame 95.png](https://static.wixstatic.com/media/9f3ba2_fe9bc9cb49f24e5d902a131d71f9ba27~mv2.png/v1/fill/w_68,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2095.png)
Monoclonal Antibody
Lemzoparlimab CD47
Uliledlimab CD73
![Frame 96.png](https://static.wixstatic.com/media/9f3ba2_ded41b37bce3491e87aae83296e12036~mv2.png/v1/fill/w_63,h_66,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2096.png)
Bi-Specific Antibody
TJ-CD4B Claudin 18.2 x 4-1BB
TJ-L14B PD-L1 x 4 -1BB
![Frame 97.png](https://static.wixstatic.com/media/9f3ba2_ae20409b29c141a4937cad2000ceb47e~mv2.png/v1/fill/w_67,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2097.png)
Super Antibody
AI Design, Alphabody
mRNA, Probody
![Frame 98.png](https://static.wixstatic.com/media/9f3ba2_85dd022b41d843a39f80992070b71220~mv2.png/v1/fill/w_61,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2098.png)
Unique intra-dimer binding through a
C-terminus epitope of CD73 on tumor cell
Uliledlimab
03 Visual Design
Website Details
![Frame 99.png](https://static.wixstatic.com/media/9f3ba2_5d565fbe4678452fa114422ae2b18812~mv2.png/v1/fill/w_45,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%2099.png)
![Frame 101.png](https://static.wixstatic.com/media/9f3ba2_7a397158c1794cee9ecb4c4caad83841~mv2.png/v1/fill/w_62,h_17,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20101.png)
![Frame 100.png](https://static.wixstatic.com/media/9f3ba2_184c644873f145caa1e0555b8dc8b90e~mv2.png/v1/fill/w_60,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20100.png)
![Frame 104.png](https://static.wixstatic.com/media/9f3ba2_95280b284ee14dd080278d48cb8bf79f~mv2.png/v1/fill/w_49,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20104.png)
![Frame 103.png](https://static.wixstatic.com/media/9f3ba2_fd7ba06066944c149cbdf1c59f9f9e22~mv2.png/v1/fill/w_69,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20103.png)
![Frame 105.png](https://static.wixstatic.com/media/9f3ba2_1ac403ccf8f9461c87ad80ac1272d1ac~mv2.png/v1/fill/w_66,h_17,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20105.png)
![Frame 102.png](https://static.wixstatic.com/media/9f3ba2_08e6109a6c4a47d4a0add110d055f73c~mv2.png/v1/fill/w_175,h_67,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Frame%20102.png)
![Frame 107.png](https://static.wixstatic.com/media/9f3ba2_c4867efb4e3146a3b48e7e4a8a13cdf5~mv2.png/v1/fill/w_79,h_69,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20107.png)
![Frame 106.png](https://static.wixstatic.com/media/9f3ba2_c00d9bec12104726ab9584e364fdac18~mv2.png/v1/fill/w_54,h_17,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20106.png)
![Frame 109.png](https://static.wixstatic.com/media/9f3ba2_1dbc7dbc3cf248ad92c8c6d68cf75280~mv2.png/v1/fill/w_72,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20109.png)
![keyproducts.png](https://static.wixstatic.com/media/9f3ba2_612cf05b086941dd83376003be34e85c~mv2.png/v1/fill/w_70,h_63,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/keyproducts.png)
![superantibodies2.png](https://static.wixstatic.com/media/9f3ba2_6efb5c91097247a5ad7ff603e6a674b3~mv2.png/v1/fill/w_63,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/superantibodies2.png)
![Frame 108.png](https://static.wixstatic.com/media/9f3ba2_05184ce1ba034fd3b178dbd3e0ba4e1d~mv2.png/v1/fill/w_56,h_118,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20108.png)
![Frame 112.png](https://static.wixstatic.com/media/9f3ba2_72e2137dbe054a699c0c45df039421c2~mv2.png/v1/fill/w_57,h_45,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20112.png)
![Frame 113.png](https://static.wixstatic.com/media/9f3ba2_d556f7f5930a4ecf86189c4e443ac1fa~mv2.png/v1/fill/w_55,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20113.png)
![Frame 111.png](https://static.wixstatic.com/media/9f3ba2_47c146f6102648208534cdccc00dea40~mv2.png/v1/fill/w_74,h_84,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20111.png)
![Frame 110.png](https://static.wixstatic.com/media/9f3ba2_b1b4aeec207f4dbc8e415bb8f0754619~mv2.png/v1/fill/w_102,h_181,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20110.png)
04 Responsive Web
Mobile Design
![Frame 114.png](https://static.wixstatic.com/media/9f3ba2_394e7466889c4d508cd1f6f8cc481d17~mv2.png/v1/fill/w_53,h_82,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20114.png)
![Frame 116.png](https://static.wixstatic.com/media/9f3ba2_cbc255439b7d4c8bb8402b4a7e50b41e~mv2.png/v1/fill/w_106,h_165,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20116.png)
![Frame 117.png](https://static.wixstatic.com/media/9f3ba2_95b11b9ffd5d41d0bd5400fb07f800be~mv2.png/v1/fill/w_62,h_95,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20117.png)
![Frame 118.png](https://static.wixstatic.com/media/9f3ba2_634a11b85855492ba826b2a1ae202d44~mv2.png/v1/fill/w_107,h_166,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20118.png)
![Frame 122.png](https://static.wixstatic.com/media/9f3ba2_4f622d0e50474ebcad7d7b0e25697b28~mv2.png/v1/fill/w_108,h_166,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20122.png)
![Frame 119.png](https://static.wixstatic.com/media/9f3ba2_daac3d32fedb4d74b8c8c92cd3d5f5ac~mv2.png/v1/fill/w_104,h_166,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20119.png)
![Frame 123.png](https://static.wixstatic.com/media/9f3ba2_ab83dd19dcd24a038f7da8cb43607ce5~mv2.png/v1/fill/w_124,h_735,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Frame%20123.png)
![Frame 121.png](https://static.wixstatic.com/media/9f3ba2_717ecf0dd6cd4d4c886130f70d755dd3~mv2.png/v1/fill/w_65,h_161,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20121.png)
![Frame 120.png](https://static.wixstatic.com/media/9f3ba2_286fb3f5ae444cf8aec9422a3fc68a33~mv2.png/v1/fill/w_120,h_704,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Frame%20120.png)
![Frame 115.png](https://static.wixstatic.com/media/9f3ba2_0ab69f3d1f944249aa87da2f69c5d2a9~mv2.png/v1/fill/w_107,h_165,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame%20115.png)