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Prudential: A Human Approach to Digital Insurance
We localized diverse products for prudential, conducted usability testing to iteration experiments, and deliver insights on future plans.
Design Brief
In collaboration with Dentsu, we help Prudential China to localize from the global to mainland China context and refine design systems. Communicate with development teams and business teams to make products real also conduct testing to make iterations.
Summary
I lead design sprints to launch five diversity Fi-Tech digital products across China, India, and Brazil.
My roles
UX Design
Design System Management
Competitive Analysis and Insights Deliver*
Usability Testing*
*Evidence of these design processes was left out due to NDA. For more detail about the project, feel free to contact me and have a talk offline.
We designed and localised the Prudential Product Pages,
allowing their customers to browse and purchase insurance
products with ease.
Enhance your
Business Financial System
Design System in Zeroheight
Research methods
User Journey Map
Prototype testing
Persona
Competitor analysis
System service blueprint
Information Architecture
Getting started
Product overview and personalized quote
Engagement
Application form and document
Billing Details
Review Section to enhance customer trust,
we also have billing details to clarify the
payment detail and build trust.
Instant Policy Issuance
Enhance after purchasing service, we provide WeChat QR Code to direct PFL WeChat Official Account.
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